Both branding and promotion are crucial components of a comprehensive marketing strategy, with branding laying the foundation ...

Developing a Branding Marketing Research Strategy It's a mouthful, but a branding marketing research strategy is a vital element in your business plan. Without an effective branding marketing strategy ...

Marketing is no longer a medium where you have a forced, owned audience. Build a strategy that focuses on earning attention and execute on it in a way that is worthy of that attention. Don’t ...

1. Publish High-Value Content And Educate Your Market. The best B2B marketing and branding strategy is to position your company as the go-to authority in your space.

Paula Zirinsky, the founder of Zirinsky Strategy LLC, tackles marketing challenges and problem-solving through branding, thought leadership, and intentional marketing initiatives across ...

Business Adidas marketing strategy to promote LGBTQ rights did ‘more harm than good,’ branding expert says Branding expert Karen Tiber said the company's ad, which showed a male-presenting ...

With over 30 years of experience in the financial services industry including expertise in sales/marketing/branding of asset management firms, as well as, creatively restructuring and developing ...

However much you pay a PR or marketing agency, no matter how much they talk about ROI — without a brand, it’s all just talk. Your brand is your layer-1. That’s not to say that all the other ...

Jenna Tiffany, Chartered Marketer and author of Marketing Strategy, states in the book that “transformation of ‘vision’ into ‘sales targets’ can be devastating for a brand and company ...

At Ad Age’s Business of Brands conference executives from Billups and Cognitiv spoke about how using AI boosted an OOH awareness campaign by 650%.