Brands are now embedding themselves into culture for growth. Cultural fluency differentiates brands in India. Smart brands ...

Data-driven empathy and emotional intelligence are inherent to effective marketing. Call it introverted advertising, a ...

By Jibril SALIFU What does the world think of Ghana? A tourist destination? A democratic success story? A cultural powerhouse ...

Discovery Hospitality Corp., a homegrown hotel and resort chain, has unveiled an aggressive expansion plan aimed at ...

Marketing agencies often face unpredictable billing cycles, delayed payments, and lack of financial visibility. IBN ...

We often hear that thought leadership is a top-of-funnel strategy, useful for brand awareness, credibility, or trust. But ...

A new partnership between Mississippi State, Amazon Web Services and Ad5 utilizing cutting-edge artificial intelligence will ...

STARKVILLE, Miss.—Mississippi State University (MSU) has announced a groundbreaking partnership with Amazon Web Services (AWS ...

Is the next crypto breakout hiding in the meme coin space? In recent years, meme coins have broken through from internet ...

Sweet success for The Coca-Cola Company needn’t be about sugar sources, or even health addressal, so long as its popular ...