Developing a Branding Marketing Research Strategy It's a mouthful, but a branding marketing research strategy is a vital element in your business plan. Without an effective branding marketing strategy ...

1. Publish High-Value Content And Educate Your Market. The best B2B marketing and branding strategy is to position your company as the go-to authority in your space.

Paula Zirinsky, the founder of Zirinsky Strategy LLC, tackles marketing challenges and problem-solving through branding, thought leadership, and intentional marketing initiatives across ...

Branding is how you present yourself visually, verbally and experientially. Marketing is how you get your message out through campaigns, content, ads and stories. You need both.

With over 30 years of experience in the financial services industry including expertise in sales/marketing/branding of asset management firms, as well as, creatively restructuring and developing ...

Business Adidas marketing strategy to promote LGBTQ rights did ‘more harm than good,’ branding expert says Branding expert Karen Tiber said the company's ad, which showed a male-presenting ...

However much you pay a PR or marketing agency, no matter how much they talk about ROI — without a brand, it’s all just talk. Your brand is your layer-1. That’s not to say that all the other ...

At Ad Age’s Business of Brands conference executives from Billups and Cognitiv spoke about how using AI boosted an OOH awareness campaign by 650%.

The wealth-management industry has stepped up its marketing with hot hires and big ads, while regulators have relaxed rules around celebrity endorsements. Business Insider Subscribe Newsletters ...