Getting it Done: Marketing and BD at a Mid-Sized Firm Within this context, I began our conversation by asking Laura how she handles her many, ongoing responsibilities as CMO at the firm.

Marketing plan: A detailed action plan of the specific marketing activities and tactics you’ll implement to achieve your goals. This should include timelines, responsibilities, and key milestones.

According to recent research of the Content Marketing Institute (CMI), there were around 62% of businesses had no documented content marketing plan since 2018, but in 2020, the percentage of B2B ...

To improve the chances of your channel partnership marketing plan's success, take the following six actions. 1. Obtain useful data on company products and services In addition to knowing how to sell ...

Your company's marketing plan serves as a blueprint for all marketing activities, from word-of-mouth to full-scale print advertising efforts. No matter how large or small your marketing budget is ...

A good marketing plan examines the internal and external environment, provides a deep understanding of your customers and provides a clear road map of activities, which makes it a vital playbook ...

3. Determine how they will remain accountable for achieving the goals. These are the core elements of a professional services marketing plan. As someone who creates marketing plans for partners at ...

Marketing Plan for a Delivery Service. A marketing plan for your business defines and directs the marketing activities that will build the customer base and increase revenue. It encourages an ...

Over 58% of SMB owners spend five hours or fewer on marketing every week. 86% of respondents would rather spend their time on other business activities than spending time on marketing.