Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

The hotel operator’s risky partnership with a show that features murder and mayhem pays off with rising inquiries and ...

More businesses are incorporating AI into their marketing strategies to reduce costs and reach potential customers more ...

NWSL expansion team BOS Nation FC will be changing its name after backlash to a marketing campaign it tried to launch back in ...

The Electric State,” starring Millie Bobby Brown, has had a robust marketing campaign including robot technology and bespoke ...

From Topicals’s eye mask phenomena to the rise of EADEM, Renee is the marketing mastermind behind beauty’s biggest startups.

Diamonds, Rolex watches, Chanel bags--what do these items have in common? They all have the potential of enticing you with ...

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Siddharth Taparia, chief marketing ...

The cryptocurrency industry is more competitive than ever, requiring specialized marketing strategies to build brand ...

“The term ‘vintage’ in wine refers to the year the grapes were harvested and the wine was made, rendering it a snapshot of ...

Universal’s marketing push for “Wicked,” which grossed more than $725 million worldwide, had few precedents in Hollywood ...

After a marketing flop last fall, Boston’s new professional women’s soccer team will change its name, the club announced at a ...