NEIGHBORING BUSINESSES, REACTING TO THE NEWS. IT'S ALWAYS HARD TO SEE A LONG STANDING BUSINESS LEAVE DOWNTOWN SANTA CRUZ, BUT WE ARE FEELING THE LOVE FROM OUR CUSTOMERS EVERY SINGLE DAY.

The bank's CEO says Santa Cruz County needs more business banking options. Pacific Valley Bank is making a play for downtown Santa ... small business Northern California bank expands with deal ...

SANTA CRUZ — After more than two years in the works, the city of Santa Cruz released the draft environmental impact report for the Downtown ... in accordance with the California Environmental ...

It’s Saturday afternoon and downtown Santa Cruz is wildly alive ... several of whom said they came up from Southern California for the weekend to escape the smoke and devastation caused ...

THE FIRES IN SOUTHERN CALIFORNIA HAVE KILLED AT LEAST 10 PEOPLE ... to more than three and a half times the size of Santa Cruz, which spans approximately 16 square miles.

The bare branches of London plane trees provide a canopy in downtown Santa Cruz over Walnut Avenue as a cyclist signals to turn left on Center Street. Though many believe that the trees are sycamores, ...

Devastating firestorms that continued to burn across Southern California on Thursday ... and a battalion chief from its San Mateo-Santa Cruz Unit and two engines and a strike team from its ...

The Half Moon Bay Wine & Jazz Festival is returning for its fourth year and with Marcus Shelby curating artists ...

California, a coastal city about 68 miles northwest of downtown Los Angeles, according to the county fire department. The blaze has was first reported at around 6:50 p.m. local time in the Santa ...

You'll find the Santa Cruz Wharf a little more than a mile south of the downtown area. Although visiting the wharf is free, parking will cost you: From September to March, daily parking costs at ...