Regardless of depth or conditions, there’s a soft plastic bait for every fishing situation. The key to unlocking their power is rigging the best one for the current fishing conditions.

As an avid outdoorsman with more than 17 years in the hunting and fishing retail industry, Brad Olson knows a thing or two about having fun and selling fun to others.

Milliken Fishing. Discover the Secret to Making Soft Plastic Lures. Posted: March 15, 2025 | Last updated: March 15, 2025 "Follow me, Milliken Fishing, for more action-packed bass fishing ...

Having the best soft plastic baits for bass will help you put more fish in the boat. See our expert's top picks in this review. 743K ; 204K ; 62K ... it glides, making it a great bait for bedding fish ...

Discover why soft plastic stick baits like the Senko are the ultimate bass lures. Learn rigging tips, brand comparisons, and how to use them year-round for consistent catches.

So, when Olson, who worked at Cabela's in East Grand Forks from November 2000 until February 2018, had an opportunity to help a fishing buddy launch a small company making soft plastic tails for ...

Discover the best soft plastic baits for bass fishing in 2024. Explore expert reviews of top lures like the Jackall DriftFry, Rapala Freeloader, and Berkley Drip Minnow. Learn what makes them game ...

Best Soft Plastic Baits for Bass of 2023 Swimming, fluttering, darting—these lures cover all the bases with a lifelike action, feel, and taste bass can’t resist. By Pete M. Anderson Jun 13, 2024 ...