Milani Cosmetics ® is cranking up the nostalgia with its America’s Next Top Primer campaign – a reality TV–inspired showdown ...

And best of all, it only costs about as much as a single fancy coffee drink.

Julia Schlaepfer beauty secrets. The blonde 1923 actress who plays the role of Alexandra reveals she swears by Fenty Beauty, ...

The secret? Makeup primer. I put it to the test with two different makeup primers over the course of a week. The most popular primer of choice in said TikTok videos is Elf's Power Grip Primer ...

ColourPop Pretty Fresh Tinted Foundation Balm is a skin care-infused formula that offers hydrating light-to-medium coverage.

Pump up your brow look with the new Superfluff Brow Mousse from Maybelline New York. Flexible and flake-resistant, the fluffy ...

Primer foundations are a new buzz in the beauty industry and for all the right reasons. One, it lets you skip one step of applying both primer and foundation, two, of course you get that spotless, ...

"I love Embryolisse Lait Creme Concentre." This iconic French face cream actually functions as both a moisturizer and a ...

A beauty editor reviews Isamaya Beauty’s new core collection. Shop top products from the celebrity makeup artist’s brand ...

This $16 primer from Amazon is universally beloved by its shoppers, who praise its moisturizing and redness correcting ...

Do you use primer? I don't. Except when I do. Primer is definitely one of those steps that's 'nice to have', but if you don't ...

Jones Road's new Hero Kit aims to speed up your makeup routine with five easy-to-use products but does it live up to its name ...