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In the ad, Rife plays fictional injury lawyer “E.l.f.ino,” alongside partner “Schmarnes,” depicted by drag performer Heidi N ...

The celebrity make-up artist on bringing his brand to India, foundation tricks he's learnt from Naomi Campbell and why he ...

The "Midnight Sky" performer isn’t the only one who's decided to focus on music. Fellow pop princess Taylor Swift also has centered music and, at present, Swift holds billionaire status. Artists like ...

Season 12's Miss Congeniality breaks down her new e.l.f. Cosmetics commercial, meeting Judge Judy and why she wants to guest ...

FSN E-Commerce Ventures, the parent of Indian beauty products retailer Nykaa, posted a quarterly profit on Tuesday that ...

FSN E-Commerce Ventures, the parent of Indian beauty products retailer Nykaa, posted a quarterly profit on Tuesday that more ...

If the thought of going completely bare-faced makes you hesitate, you’re not alone. The “no makeup” look can feel ...

The $12 OXX Cosmetics Silk Finish Luminous Foundation that appears to be very similar to Giorgio Armani's Luminous Silk ...

Katherine Legge is the first woman to compete in the Cup Series since Danica Patrick in 2018. She is sponsored by e.l.f. Cosmetics. Learn about her journey in racing along with the e.l.f. products she ...

Skin irritation: Expired makeup may contain rancid ingredients that can trigger skin redness or irritation. Breakouts: ...

Ari Kytsya has been hired as the new ambassador of Urban Decay, the L'Oréal-owned cosmetics brand. The brand, which is known ...