WHEN it comes to flexing some muscle in the war on childhood obesity, Magnus Scheving's efforts have been little short of heroic. Which is apt given that the creator of BBC2's Lazy- Town also ...

Lazytown CEO Magnus Scheving, however, is an exception. By Empty, The Associated Press Many a media exec might dream about being a superhero, but few can claim to be one. Lazytown CEO Magnus ...

Most people wouldn’t even recognise Magnús Scheving although he’s a very ... mothers discuss his hot physique in chatrooms and there’s a lively sub-group of enthusiasts writing “fan ...

MAGNUS Scheving, the creator of Nick Jr.’s new hit series, “LazyTown,” doesn’t take his success lying down. In fact, the two-time European aerobics champ, a native of Iceland, has energy t ...

TODDLERS know Magnus Scheving, the boss of LazyTown Entertainment, as Sportacus. The hero of “LazyTown”, a children's television programme that promotes healthy lifestyles, Sportacus lives in ...

LazyTown Magnus Scheving, better known as Sportacus, slyly teaches kids that veggies are good and fit is cool HIP HERO If your kids are suddenly getting active and eating their veggies ...

As Sportacus, the healthy-eating savior of Lazytown -- the imaginary setting for the eponymous children's series -- Magnus Scheving has mounted a one-man campaign to transform the eating habits of ...

Professional athlete, aerobics guru and business mogul Magnus Scheving, founder of a children’s entertainment empire in Iceland, has partnered with Nickelodeon in the creation of a new Nick Jr. ...

GAVIN ALLEN is awed by the multi-talented Magnus Scheving. IN children’s TV phenomenon LazyTown, Magnus Scheving is a lycra-clad superhero called Sportacus, but in real life he is a true superman.