Crushing on Magners Cider Apples grow well in Ireland, and particularly in County Tipperary – also known as Ireland’s Golden Vale – where Magners Irish Cider calls home.

Magners explained: ‘The market for combined flavours in cider is continuing to grow. We believe that adding genuine Irish whiskey as an ingredient will not only satisfy this trend but our new ...

In 2005, the Irish brewer C&C launched its Magners Irish Cider to a fanfare in the UK after an earlier launch in Scotland. For the next two years, C&C's marketing offensive made it fashionable for ...

Magners Irish Cider is launching the UK's first ever mid strength cider product, containing half the alcohol content of Magners Original. Magners Mid Strength will be trialed in 550 Tesco stores ...

Founded in 1935, Magners is Ireland’s oldest and most recognised cider brand and is still made in Clonmel, County Tipperary using apples taken from its own 150 acres of orchards.

Magners, the Irish cider brand that is credited by many with reviving a moribund market, only went into full UK distribution in March this year. Its sales volumes have increased phenomenally, so much ...

IRISH drinks group C&C toasted the staggering popularity of Magners in the UK yesterday, after the summer heatwave helped double profits at its cider arm.

A reduced-calorie version of Magners Irish cider is being launched into the UK on-trade. ... A reduced-calorie version of Magners Irish cider is being launched into the UK on-trade. Magners Light has ...

Over the past year, Boston Beer Company’s hottest brand wasn’t Samuel Adams Boston Lager, Boston Ale, or even seasonal offerings like Octoberfest. In fact, it wasn’t even beer.

Magners Irish Cider – The Magners Effect: how Magners single-handedly re-invigorated the cider category. WHY THIS PAPER IS WORTH READING. Since 2003, Magners has rejuvenated the cider category driving ...