today announced it has been awarded accreditation by the Media Rating Council (MRC) for its household-level TV measurement. This accreditation covers Comscore’s national and local TV Time-Based ...

MRC accreditation means that YouTube’s ad system has been approved by the MRC for its controls and metrics, based on a third-party audit of the platform’s ad systems and proce ...

Comscore, Inc. has been granted accreditation by industry watchdog Media Rating Council for its national ... for months to win backing from the MRC, an independent industry organization that ...

Attention means different things to different vendors. These new guidelines will provide ways to measure attention more ...

About MRC The Media Rating Council is a non-profit industry association established in 1963 comprised of leading television, radio, print and digital media companies, as well as advertisers ...

The Media Rating Council has approved the accreditation of ... as well as it should amid this transition. In 2021, the MRC found that the firm undercounted viewers during the COVID-19 pandemic ...