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What’s inside IAB and MRC’s attention measurement guidelines
Attention means different things to different vendors. These new guidelines will provide ways to measure attention more consistently. The post What’s inside IAB and MRC’s attention measurement ...
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Digest: IAB and MRC Publish Draft Guidelines for Attention Measurement; Frasers Group Launches ELEVATE Retail Media Network
The Interactive Advertising Bureau (IAB) in collaboration with the Media Rating Council (MRC), has released draft Attention Measurement Guidelines for public comment. This aims to bring ...
Advanced Television1mon
VideoAmp initiates MRC audit process
VideoAmp, the US media measurement company, has officially entered the audit phase with the Media Rating Council (MRC). “We are thrilled to officially begin the MRC auditing process,” said Tony Fagan, ...
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Comscore Awarded Media Rating Council (MRC) Accreditation for Demographic “Households With” Metrics in National and Local TV Measurement, Reinforcing Leadership in Big Data ...
today announced it has been awarded accreditation by the Media Rating Council (MRC) for its household-level TV measurement. This accreditation covers Comscore’s national and local TV Time-Based ...
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Comscore Awarded MRC Accreditation for Household-Level TV Measurement
RESTON, Va.—Comscore, Inc. has announced it has been awarded accreditation by the Media Rating Council (MRC) for its household-level TV measurement. This accreditation covers Comscore’s national and ...
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Nielsen’s latest MRC accreditation returns it to measurement pole position
Nielsen has received accreditation for its Big Data + Panel National TV measurement from the Media Rating Council (MRC), per a press release, potentially re-entrenching the longtime force in TV ...