Nielsen earns Media Rating Council accreditation for Big Data + Panel National TV measurement
Nielsen's Big Data + Panel National TV measurement has achieved MRC accreditation, combining high-quality panel data with ...
Nielsen’s latest MRC accreditation returns it to measurement pole position
Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.
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MRC accredits Nielsen’s Big Data + Panel National TV measurement
The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s Big Data + Panel National TV ...