has officially entered the audit phase with the Media Rating Council (MRC). This significant step underscores VideoAmp's unwavering commitment to transparency, data fidelity, and achieving ...

VideoAmp, the US media measurement company, has officially entered the audit phase with the Media Rating Council (MRC). “We ...

today announced it has been awarded accreditation by the Media Rating Council (MRC) for its household-level TV measurement. This accreditation covers Comscore’s national and local TV Time-Based ...

the Media Rating Council (MRC) this morning released a rebuttal asserting the researcher that conducted the study -- Adalytics -- failed to understand the actual business dynamics the ad industry ...

George Ivie, chief executive at the MRC, said: “We congratulate LinkedIn on receiving MRC accreditation for these video ad ...

RESTON, Va.—Comscore, Inc. has announced it has been awarded accreditation by the Media Rating Council (MRC) for its household-level TV measurement. This accreditation covers Comscore’s national and ...

The Media Rating Council has approved the accreditation of ... as well as it should amid this transition. In 2021, the MRC found that the firm undercounted viewers during the COVID-19 pandemic ...

Comscore (SCOR) has been awarded accreditation by the Media Rating Council for its household-level ... The announcement builds on the MRC accreditation Comscore was awarded last year, that made ...

the B2B social-media platform is expanding its partnership with the Media Rating Council (MRC) accreditation audits to include new video ad metrics and gaining third-party industry-standard ...

One of Nielsen's newest audience-measurement products has won accreditation from the Media Rating Council, setting up ... passed the scrutiny of the MRC, an independent organization that vets ...