Consumers are seeking more substantial value from loyalty programs, with 85% saying they want better discounts, according to ...

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Carnival has responded to passenger uproar about the new Carnival Rewards loyalty program.

Carnival Cruise Line is replacing its longtime loyalty program with Carnival Rewards, a flexible, points-based system launching in 2026.

T-Mobile launches its biggest summer giveaway yet. The wireless carrier is flooding the market with free perks and a massive ...

The core objective of Lowe’s loyalty program? Drive one more trip The retailer’s dual loyalty programs focus on driving frequency by meeting customers’ needs at every stage of their journey.

Some Carnival cruisers are enraged over the changes coming with the cruise line’s new loyalty program.

Delta Air Lines regains momentum with raised guidance, dividend hike, and strong premium, loyalty growth. See why DAL stock ...

Carnival Cruise Line may tout its "fun ship" approach, but some of its loyal customers are saying there's nothing fun about the changes the company is making to its loyalty program.

How brands can make better use of loyalty data Loyalty programs need to go beyond discounts if brands want to stay relevant amid increased competition.

Carnival Cruise Line is restructuring its rewards program, but the change, which includes a new name -- Carnival Rewards -- and a new accrual plan, isn't being embraced by all of its loyalty members.