PlayStation Stars was never the most widely-adopted loyalty program, with a confusing level-based system and a combination of monetary points and digital collectibles that most users were happy to ...

In response to the controversy surrounding the new loyalty program, Carnival issued a detailed letter to passengers, which Carnival Cruise Line Brand Ambassador John Heald shared on his popular ...

Carnival Cruise Line is replacing its VIFP Club loyalty program with Carnival Rewards in June 2026. The new program shifts from a cruise-count based system to one based on spending, awarding ...

“The evolution of our loyalty program to Carnival Rewards represents our commitment to creating more meaningful recognition for our valued guests,” Carnival Cruise Line president Christine ...

Loblaws is expanding its partnership with DoorDash by allowing members of the retailer’s PC Optimum loyalty program to earn points with their DoorDash purchases, whether they are made at Loblaws ...

Design a loyalty program like that, and your most valuable customers will love your brand forever. – Barry Fiske, Merkle 6. RESEARCH CUSTOMER PREFERENCES TO ENSURE REWARDS ARE MEANINGFUL.

When done right, your loyalty program becomes more than a marketing tactic. It becomes a key part of your brand’s relationship with its customers.

It’s simply a matter of time until technologies that help customers and companies alike recognize more value from their loyalty program benefits and accrued points are widely adopted.

Starbucks is changing its rewards program's star system regarding reusable cups. If your order with your reusable cup is more than $25, the new change will benefit you, otherwise you'll likely see ...

Carnival will overhaul its loyalty program next year, measuring status largely based on purchases rather than days sailed – and giving guests new ways to earn and redeem benefits.