According to Harvard Business Review (HBR), companies with high scores on brand loyalty and customer loyalty market research metrics grow revenues 2.5 times faster than industry peers and deliver ...

Duty of loyalty is a person's responsibility to act at all times in the best interests of their company. The duty of loyalty is one of the two primary fiduciary duties required to be discharged by ...

Written by Carter Razink, Co-founder at Spree. For decades, loyalty programs have been built around a straightforward premise: spend money, earn points, redeem rewards. Airlines reward frequent ...

They’re willing to spend more, fly at awkward times or even make multiple connections to reach their destination — all to earn airline loyalty points. This is the dance of the frequent flyer ...

For quick-service restaurants, loyalty programs are no longer a nice-to-have; they are essential tools to keep customers coming back. As consumer expectations evolve, it’s crucial for QSRs to rethink ...

Carnival’s loyalty program, officially called the VIFP Club (stands for Very Important Fun Person), is designed to reward the cruisers who have sailed with Carnival the most. Members get ...

High-performing customer loyalty programs, while complicated to operate, have proven to be well worth the effort. Several successful airline loyalty programs have a higher valuation than the ...