The women's volleyball league LOVB has attracted the attention of Kim Kardashian’s $4-billion shapewear brand.

Following a third place conference finish last season, the Wisconsin Badgers are gunning for the top spot in the Big Ten.

Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

The popular Skims brand is deepening its ties in the women’s sports ecosystem as it looks to win over more women customers.

Wisconsin volleyball announced new roles for two existing assistant coaches and hired a new assistant coach ahead of the 2025 ...

Lauren Carlini and a pair of others are part of the staff in charge of keeping the Badgers competitive in seasons to come.

Wednesday’s SBJ Live, the second in a series on the Business of Women’s Sports, is focused on how social media teams are ...

When the WNBA launched in 1996, all eight teams were like the NBA’s little sisters, stuck living in the same cities and sharing the same ownership. The post The Power Circle: Women’s Basketball ...

The United States Under 23 National Team was pushed to the brink but pulled out a 3-2 victory over host Mexico in the semifinal round of the Pan American Cup on late Thursday night. Scores of the U.S.

Tech News : Airtel has partnered with Perplexity, an AI company, to offer its subscribers a free 12-month subscription to Perplexity Pro, typically priced at Rs 1 ...

SailGP's U.S. team has found a new investor in Next 3, the investment platform backed by the NFL's Tisch family.