VNU has named Nielsen Media Research president and CEO Susan Whiting to the newly created post of executive vp VNU. By Paul J. Gough, The Associated Press NEW YORK — VNU has named Nielsen Media ...

VNU and the In-Store Marketing Institute said Wednesday that they will partner to launch a global service that measures consumer exposure to a rapidly growing array of in-store marketing vehicles ...

CALL it mix and match. One subsidiary of publishing powerhouse VNU successfully swapped leases – and now VNU is hoping another subsidiary can pull the same stunt. Nielsen Media Research, the … ...

VNU [VNU.UL], the world's largest market research firm, is changing its name to Nielsen Co., reflecting the widespread awareness of its Nielsen audience ratings business, the company said Thursday.

Billboard’s parent company, VNU, has reached an agreement to acquire Radio & Records (R&R), one of the leading news and information companies serving the radio and record industries.

VNU, parent company of Billboard.biz, is beefing up its European presence in the airplay-monitoring business by acquiring full ownership of Music Control and Aircheck. × Skip to main content ...

Business information publisher Incisive Media, recently taken private by Apax, is poised to acquire VNU Business Publications, publisher of well-known finance magazines, including Accountancy Age ...