Graphic designer Milton Glaser is the bloke behind the iconic 'I Love New York' slogan which adorns thousands of products and ...

Coming into her second season with the Chicago Sky, forward Angel Reese has been making a lot of noise on the court. She’s ...

South Carolina's standard license plate is getting a redesign to commemorate the 250th anniversary of the American Revolution ...

Branding as a business strategy isn’t anything new. However, most smaller businesses and startups can overlook the necessity ...

Car brands occasionally have one-off branding scandals – people hated Audi’s new logo for China and I don’t even need to get ...

Its slogan, "While I breathe ... According to the bill, "The design, emblem, seal, logo, or other symbol submitted by the South Carolina Revolutionary War Sestercennial Commission to the ...

COPY nothing” was the not-very-memorable slogan that accompanied Jaguar’s disastrous attempt to rebrand itself with a group ...

The SsangYong name is officially gone in Australia as the local distributor confirms it will "fully embrace" its new KGM ...

Jaguar has been slammed by a design expert over its controversial rebrand of its iconic "leaper" and "growler" iconography as ...

The changes will result in commemorative standard license plates to celebrate the 250th anniversary of the American Revolution. This is the new design.

In an increasingly competitive market, businesses need more than just a great logo or catchy slogan to stand out. They need to create an immersive sensory brand experience that engages customers on ...

A heavily armed version of the iconic Buc-ee’s beaver toting an assault rifle violates trademark law, says a new lawsuit ...