Branding as a business strategy isn’t anything new. However, most smaller businesses and startups can overlook the necessity ...

Coming into her second season with the Chicago Sky, forward Angel Reese has been making a lot of noise on the court. She’s ...

Car brands occasionally have one-off branding scandals – people hated Audi’s new logo for China and I don’t even need to get ...

A heavily armed version of the iconic Buc-ee’s beaver toting an assault rifle violates trademark law, says a new lawsuit ...

In an increasingly competitive market, businesses need more than just a great logo or catchy slogan to stand out. They need to create an immersive sensory brand experience that engages customers on ...

A South Korean car brand famous for building some of the world’s ugliest cars has shifted names, and thankfully, shapes.

The SsangYong brand is slowly dying - its new parent, KG Mobility Corporation (KGM), already goes by KGM Motors UK and will ...

The SsangYong name will disappear from Australian showrooms next month as the automaker rebrands as KGM Australia with the ...

CAR Magazine UK drives the new Fiat Panda Grande Hybrid to see how it compares with the electric version and whether this ...

PSG and Inter Milan clash in the 2025 Champions League final at Allianz Arena, which will be temporarily renamed due to ...

When former UK Special Forces soldiers Anthony Stazicker and Louis Tinsley launched ThruDark, they didn’t just build a brand ...