The beauty of owning a franchise is that it lets you open a business without doing the hard work of building a brand. However ...

What accounts for all this boldness? Companies have long expressed the desire to get more bang for their branding buck; “Make the logo bigger” is a common refrain among design clients (and one ...

What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the Mammoth, and its logo. Last week, the Utah Mammoth name was shown on the ...