The early months in a chief marketing officer (CMO) role, whether new to the position or revisiting strategic priorities, are often filled with competing demands, unclear expectations, and pressure to ...

The chief marketing officer (CMO) role has expanded significantly due to digital technologies, data, and AI, increasing both executional demands and strategic expectations. While the CMO title remains ...

It's changed its logo for the first time in 10 years. This is huge news in the world of marketing and branding. What, one wonders, is this tectonic shift to the face of one of the world's biggest tech ...

As an example of a descriptive logo, the authors cited ... effectiveness of their promotional and marketing campaigns, many companies conduct market research using focus groups, online surveys ...