A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially ...

Consider the City of New York’s recently announced, and widely panned, “We ️ NYC” logo, an update of “I ️ NY,” the beloved Milton Glaser design created in 1976. High-profile ...

What accounts for all this boldness? Companies have long expressed the desire to get more bang for their branding buck; “Make the logo bigger” is a common refrain among design clients (and one ...