For what brand would not want its logo to be emphasized? And if a company’s goal is to use its logo to communicate boldness as a brand attribute, the single most obvious, literal, no-brainer way ...

Google’s logo just got a little bit blurrier ... Google’s “G” took this idea even further, reducing the company’s famous wordmark down to a single letter icon in 2015.

Big changes are brewing over at the biggest tea company in the world. On May 21, Lipton announced its most significant brand transformation in more than a decade, which includes a redesigned logo ...

Google has updated its iconic 'G' logo for the first time in almost a decade. While the new logo retains the 'G' in the familiar Product Sans format, it introduces significant changes to the ...

The change is a small but significant one for Google, which has not undergone a major visual overhaul of the 'G' logo since 2015. It also indicates how the company is increasing its emphasis on ...

At one point, it compares the Pepsi logo to the Earth's magnetic field. The words "Pepsi Energy Fields" are on an official document from the Pepsi company circa 2008, and I am not kidding.

Over the past few days, eagle-eyed Google users may have noticed that in some instances, the capital G logo for the company now sports a gradient softening the transitions between the four solid ...

The updated "G" logo has a gradient effect now, which could be an attempt to better sync design with the company's AI products. Imad is a senior reporter covering Google and internet culture.