The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...

How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

Benjamin Hill travels the nation collecting stories about what makes Minor League Baseball unique. This excerpt from his ...

What do you think of when you think of Hutchinson? For Chandlerthinks, a Tennessee-based marketing and branding company the city hired to help with a branding initiative, the answer was “A ...

The ad serves as a lighthearted approach to explaining the company's logo, which is often mistaken for "QC" instead of "ON." ...

What is Hutchinson’s story? That’s the focus behind a city branding initiative that started in September. Chandlerthink, a Tennessee-based company that received the $75,500 contract to ...

The rise of generative AI has sparked widespread ethical concerns among educators, with many fearing a surge in student cheating. Some instructors are banning the tools in classrooms and utilizing ...

The caravan of buses and cars that rolled north from Freeman Public Schools to see their hometown hero had special Dani ...

The attorney general’s directive sparks concerns over the Trump administration’s impact on civil rights protections.

All property owners must be prepared to protect their property and investment before the catastrophe arrives. The number-one ...

Superbowl LIX promises to be one of the most high-profile NFL finales in years with two superb teams going head-to-head.

OpenAI's rebrand balances the technical and the emotional by updating its logo and centering a new typeface called OpenAI ...