That said, run your name ideas by a few people for a quick check, and hire a freelance designer to provide some logo concepts. But, then pick something and go with it. Don’t get caught up in the ...

3. Start With Brand Foundations. Don’t just skip to the name and visual marks like a logo. Do the harder, less sexy work of understanding and making decisions around the fundamentals such as ...

Waitr Holdings Inc. (Nasdaq: WTRH) (“Waitr” or the “Company”) today revealed the logo for ASAP, the soon-to-be new name for the Company as it rebrands ...