A logo that looks “close enough” to an existing trademark can still be rejected. Search multiple databases, not just the USPTO, and consider hiring a professional search firm for valuable logos.

It is very much possible to have style without having a substantial budget. I did not have to spend a fortune to create a logo that translates the iconography of my industry into an icon in its ...

Walmart last tweaked its logo in 2008, when it dropped the star used between Wal and Mart and combined the words into one. The new identity was tied with a period of slumping sales for the company ...

The WNBA is launching a "refresh" of its brand that will include a new logo design. It will debut this week in conjunction with Wednesday's draft, but the full rollout won't take place until the ...

Like the 7-Eleven logo meaning. At first glance, it’s pretty straightforward, but if you look a little more closely, you’ll notice there are some nuances to it.