The new logo for Visit Arizona, the 48th US state's tourism office, lands in the latter group, and it bucks the minimalist trend with a design that's delightfully detailed.

The Arizona Office of Tourism and Gov. Katie Hobbs unveiled Aug. 23 a new logo and brand that the state of Arizona will use in its tourism marketing, as well as within state government. Arizonans ...

Fontes says Hammett’s logo is “quintessentially Arizona.” “She threw it together; I think it was her first go at the design, and it’s beautiful,” Fontes said.