The design studio behind the U.S. bicentennial emblem was asked to brand America’s 250th anniversary. Per one of its designers, an impossible job called for “an impossible construction.” ...

The key to a great logo is to create something that is timeless. In 15 years from now, your logo should be able to not look antiquated. Try not to use the same graphic ideas as everyone else ...

Our intention was to create a refreshed design of the Facebook logo that was bolder, electric and everlasting. Each of the distinctive, new refinements drive greater harmony across the entire ...

Dave N., Director of Design at Facebook, chimes in with the sentiment that while it wants the logo to feel new, it's more like a rejuvenation spa treatment for the iconic "f" icon.

Whether you’re starting from scratch or going through a refresh, remember that your brand is not just a logo; it’s a living, breathing entity that, when nurtured, becomes the heartbeat of your ...

How Jerry West became the NBA’s logo A photo of Jerry West, who died Wednesday at 86, was the inspiration for Alan Siegel’s red, white and blue design in 1969.

Google’s logo just got a little bit blurrier. In a new logo quietly rolled out across iOS and Pixel, the search giant ditches its color-blocked “G” for gradients.

The new logo is shaped like a shield with a large “R” in the middle and 1910 on either side — the year the school was founded. There is also the iconic Blue Ridge Mountains and a wayfinding ...