Long identified by the logo alone, the franchise is also introducing tertiary marks: a fleur-de-lis, “StL,” and a logo symbolizing River Music. New tertiary markings for the Blues uniform ...

Other additions include a trio of new tertiary logos, including a treble clef/fleur de lis hybrid, a treble-clef-inspired St. Louis emblem, and a Mississippi River-colored trumpet. More on Sports ...

The St. Louis Blues, a franchise long known for its iconic Blue Note logo and clean jersey designs, will indeed have a new look next season.

Along with the logo revisions, the team is rolling out new wordmarks and fonts, including typography details inspired by W.C. Handy’s 1914 St. Louis Blues sheet music cover. There are also new ...

The Blues unveiled a new primary logo and uniform on Tuesday morning as part of a rebrand that will harken back to the club’s original look. St. Louis Blues unveil new uniforms, logo Skip to ...