Abercrombie & Fitch is shedding its traditional logo-focused apparel. That logo, and the clothes it was affixed to, made the brand one of the most sought-after among teens in the past two decades.

WSJ's Elizabeth Holmes joins Lunch Break with Tanya Rivero to discuss whether or not the logo is truly dead. Photo: Zuma Press. It's about to get a lot harder to tell who is wearing Abercrombie ...

The Abercrombie & Fitch logo has lost the power it once wielded, so the struggling teen retailer plans to strip off the once-prized logo from its clothing. Shares tumbled Thursday after it ...

NEW YORK (AP) — The Abercrombie & Fitch logo has lost the power it once wielded. Shares of Abercrombie & Fitch tumbled Thursday after reporting weak sales as more teens shop elsewhere.

Abercrombie & Fitch ("A&F") has been a fashion ... so the company is going to stop putting its logo on its merchandise. It’s great news for the business, and should be instructive to other ...

Learn more. NEW ALBANY, Ohio — The Abercrombie & Fitch logo has lost the power it once wielded. Shares of Abercrombie & Fitch Co. tumbled Thursday after reporting weak sales as more teens shop ...

Already a subscriber? Log in The Abercrombie & Fitch logo has lost the power it once wielded. Shares of Abercrombie & Fitch Co. tumbled Thursday after reporting weak sales as more teens shop ...

Abercrombie is moving away from logo-heavy apparel and toward non-logo apparel to align itself with its target market's modern fashion trends. New and improved management: 6 of 7 officers joined ...

Apparently, Abercrombie has already reduced its logo-branded merchandise by half for this fall season. A&F CEO Michael Jeffries claimed on a conference call with investors that the logo-free ...