Sweeney's collaboration with American Eagle, branded "Sydney Sweeney Has Great Jeans," features a denim line designed by the actress herself. According to reports, 100% of the purchase price of The Sydney Jean will go directly to Crisis Text Line, a charity that offers mental health support to domestic abuse victims.

Singer Lizzo shared a denim-themed meme of herself poking fun at the viral American Eagle campaign, which earned the company and campaign star Sydney Sweeney severe backlash

Clothing retailer American Eagle has addressed its controversial ad campaign starring "Euphoria" actress Sydney Sweeney.