Kallmeyer initially launched Verse Immersive with Microsoft's HoloLens mixed reality headsets but in recent months, they've been piloting the use of Snap's Spectacles in select cities like Chicago.

The headset blends both virtual reality and augmented reality, a technology that overlays virtual images on live video of the real world. It’s Apple’s biggest, and riskiest, product launch in ...

Layered Reality CMO Samantha Fay and Layered Reality Founder Andrew McGuinness at the session titled "Augmented Reality: The Potential, The Upsell & The Opportunities" at ITB Berlin Dawit ...

Almost overnight, the game revolutionized both the mobile gaming industry and the public’s awareness of the power of augmented reality as millions of people learned that accessing a virtual ...

Augmented reality might allow printed books to make a comeback against the e-book trend, according to researchers. Augmented reality might allow printed books to make a comeback against the e-book ...

Apple lost bids for trademarks covering augmented-reality developer app names Tech giant told federal court that "Reality Composer" and "Reality Converter" can be trademarked Feb 26 (Reuters ...

Virtual Reality & Augmented Reality Bono says Apple wants to make the Vision Pro 'more affordable', so what's the holdup? Virtual Reality & Augmented Reality Forget Android XR, I've got my eyes on ...

Robinson, a former fighter pilot with the United Kingdom’s Royal Air Force, said the idea for Red6 and its augmented reality training program occurred in 2017. That was when he met his company ...

Augmented Reality (AR) is swiftly revolutionizing our interactions with the environment, transcending its previous association with the realm of science fiction to become a practical tool in ...

Performances in N.Y.C. Advertisement Supported by The Bayreuth Festival’s production of “Parsifal” will feature augmented reality. Securing the equipment set off a financial and ...

Jake Lingeman is a Newsweek Autos managing editor based in Detroit. His focus is reporting on the auto industry. He has covered all corners of the market from supercars to economy cars and is ...