In 2024, households worth $5 million or more controlled an estimated $49 trillion in financial wealth, more than half of the ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. We list the best affiliate marketing software, to make it simple and easy to improve the ...

The strategic marketing plan for a business is much like a coach's playbook in football. It describes what must be done for the company to win in the competitive marketplace in the upcoming year.

Christine Pilkington is the CEO and founder of Crisp, a fractional CMO and contract marketing services firm based in Vancouver, Canada. Read Christine Pilkington's full executive profile here.

While marketing cannot technically “create” consumer needs, many campaigns are based on creating awareness of a product. Awareness creates a need in the consumer’s mind.

Extraprise, a Boston-based marketing services provider, has acquired Burlington, Mass.-based SmartSource Corp., an email services provider, in order to expand its business-to-business and business ...