We are entering the third generation of marketplaces. The first generation was solely about liquidity. (Think Craigslist, where a simple list of posts with requests or provided services are available.

The first three examples of strategic alternatives on the above list are, to a lesser degree, examples of companies that are struggling, and seeking alternatives that will help them survive.

So the state in March 2024 launched a new family support waiver, which is seen as key to the new approach and to ending the waiting list. It provides up to $10,000 a year worth of at-home services ...