In today’s hyper-competitive B2B market, LinkedIn has become the go-to platform for prospecting quality leads. However, ...

B2B Marketer Sentiment Research says 97% of marketers surveyed find video and influencer content to be the most effective ...

LinkedIn laid off 668 employees across its engineering, talent, and finance teams. Earlier that year, in May, the company cut ...

Linkedin has launched a number of new advertising tools aimed at B2B marketers.The platform is introducing ‘First Impression ...

The platform has introduced first impression ads, reserved ads, and expanded capabilities for CTV Ads to help B2B marketers ...

LinkedIn survey shows Indian B2B marketers see video and creator partnerships as vital tools amid growing pressure to drive sales and stay competitive ...

Seattle-based social commerce startup Nectar Social is out of stealth and today announced $10.6 million in funding.

According to Gartner’s 2024 CMO Spend Survey, the average marketing budget across industries is 7.7% of total company revenue ...

The $3 bln cognac maker followed Diageo and Pernod Ricard in ditching long-term sales goals. To cope with levies and sluggish ...

Microsoft-owned LinkedIn has announced the layoff of 281 employees across California, becoming the latest in a string of tech ...

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