If your campaign aims to generate leads, you should be using LinkedIn lead gen forms (LGF). An LGF is prepopulated with the relevant persons' information from their LinkedIn profiles, so all they have ...

On the other hand, the B2B sales and marketing professionals surveyed rated social media as the least effective lead generation strategy. Among the top social networks, LinkedIn was rated the most ...

For Eg, a B2B owner offering technology services may find LinkedIn as the best source of lead generation, whereas a B2B owner offering products through e-commerce platforms may find his high ...