And if you're like most B2B marketers, you're taking an especially close look at your LinkedIn Ads performance. After all ... If your campaign aims to generate leads, you should be using LinkedIn lead ...

Forget the low-hanging fruit and reach for the numbers that tell you what's really working. The post 7 vanity metrics marketers should avoid, and 7 to replace them appeared first on MarTech.

The ASA has criticised UK advertising for relying on outdated and harmful stereotypes of older people, with a new report ...

As media buyers and advertising elites execs anxiously convene at Cannes Lions, all anyone can talk about is how much time ...

Marketing Cloud Next offers actionable data, cross-departmental workflows, and AI agents embedded across the entire customer ...

Webinars drive B2B lead generation through interactive, data-rich experiences. Intent Amplify™ optimizes webinar funnels with ...

Intent Amplify® aligns sales and marketing with data-driven ABM strategies, targeting high-value accounts through ...

LinkedIn has introduced new advertising formats and expanded its capabilities on connected television to help B2B marketers ...

Learn how AI tools can boost productivity by 40%, generate leads, and transform your business with actionable strategies. AI ...

Today at its Mailchimp FWD: London event Intuit unveiled a suite of tools and integrations to help marketers and small and mid-sized businesses better understand and leverage their customer data to ...