B2B marketers are reallocating their event marketing budgets, and 43% are instead investing in content creation.Your long-form content marketing pieces can be shared as LinkedIn Articles. There are no ...

Business Insider's 10th annual list of the most innovative CMOs includes big companies like Walmart and challengers like ...

LinkedIn’s newest ebook, Collaborate with Confidence: Your Guide to B2B Creator Marketing on LinkedIn, explores what’s changing in the world of B2B creators, and how leading brands are staying ...

LinkedIn’s 2025 B2B Marketer Sentiment Research says 97% of marketers surveyed find video and influencer content to be the most effective tools to drive direct sales ...

In response to these shifts, LinkedIn has introduced a set of new video advertising options aimed at enhancing visibility and effectiveness in B2B campaigns: First Impression Ads: A full-screen ...

In a bid to strengthen its appeal to B2B marketers, LinkedIn has announced the expansion of its video advertising capabilities with the introduction of two new ad formats, First Impression Ads and ...

Thought Leader Ads on LinkedIn see a 252% boost in click-through rates compared to traditional ads. Why we care. B2B buying decisions increasingly hinge on trust and authenticity.

LinkedIn has launched First Impression Ads, a full-screen, vertical video format designed for single-day campaigns, ahead of Cannes Lions 2025. ... B2B brands must aim to become ...

The regulator investigated 121 LinkedIn influencer posts flagged by users for failing to disclose material connections.

LinkedIn has become a cornerstone for B2B marketing and company branding, audience engagement, and business growth. However, although most companies focus on posting on weekdays, often-overlooked ...

The scam, an apparent text message from a station manager, shows the increasing sophistication of fraudsters who exploit social media platforms to target professionals at all levels. 5 On Your ...