LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing approaches. Vertical mobile ads drive 31% higher engagement than horizontal ...

Connecting our Flight Control platform to LinkedIn gives brands and agencies the opportunity to scale not only B2B marketing, ...

And just as with your ad copy and creative, you must also test and optimize ... When I hear statements like "LinkedIn Ads do not work for our B2B brand," my first reaction is to ask what you tested to ...

Creative B2B ads — both display and video — on Microsoft's B2B network LinkedIn received 53% more viewing time and an average of 61% more likes, encouraging next steps that can foster connections.

LinkedIn is well-known as both a networking tool and a digital resume platform. But for business-to-business (B2B) companies seeking ... by 200% without paid ads.” ...

These companies can’t afford to waste money on reaching the wrong audience, said Jae Oh, head of ads measurement at LinkedIn. These marketers face economic pressure, competition and budget constraints ...

“LinkedIn Marketing Solutions, our ads business, continues to lead B2B digital advertising. The business surpassed $5 billion in annual revenue in July 2022 with the current annual revenue being ...

For almost a decade now, he’s been spearheading LinkedIn’s Ads business, and has been instrumental in growing the employment-focused social media platform’s advertising business. In his role, he works ...

LinkedIn has introduced upgrades to its measurement solutions, helping B2B marketers track campaign ... “While you won’t see ads for everyday items like washing machines on LinkedIn, this ...

While the platform has limitations, there are ways to optimize LinkedIn for your needs. LinkedIn is home to more than one ...