LinkedIn has launched new tools and insights to help B2B marketers reach and engage with buying groups and innovate with ...

First off, on First Impression Ads. Much like the takeover-style options offered on other platforms, LinkedIn’s First Impression Ads are a full-screen, vertical video format for single-day campaigns, ...

How Kellanova uses data clean room technology, X plans a WhatsApp competitor, MLB invests in pro softball league.

In today’s fast-paced digital world, simply having a business is not enough—you must also be visible where your customers ...

In today’s Digest, we cover LinkedIn’s launch of new video ad options, a US bill challenging Apple’s app store dominance, and the EU’s legal action against member states over failure to comply with ...

The platform has introduced first impression ads, reserved ads, and expanded capabilities for CTV Ads to help B2B marketers ...