Today, I'm going to delve into harnessing LinkedIn ad campaigns. I'll explore why they're crucial, share winning strategies and discuss how to create spot-on content across different stages of the ...

We used LinkedIn’s predictive audiences for a client targeting non-profits and saw an improvement in Cost Per Lead (CPL) of 66% and an Ideal Customer Profile (ICP) fit of 90%.

LinkedIn is rolling out new ad features to capitalize on growing video engagement and streamline campaign creation. What’s new: Live Event Ads updates – Wire program expansion – Accelerate ...

LinkedIn Ad Placements Text ads and dynamic ads appear on the LinkedIn website at the top of the page and/or right column in the desktop view. Carousel image ads and video ads appear in the ...

It’s been two years since LinkedIn threw in the towel on Lead Accelerator, the B2B lead-nurturing tool it acquired through its 2014 acquisition of Bizo. LinkedIn took a $50 million write-down on Bizo ...

LinkedIn requires that advertisers must have a minimum of 20,000 visitors (or "leads") to their website in order to sign up, but there is no minimum ad spend. LinkedIn would not confirm the cost ...