By leveraging LinkedIn's sponsored InMail, you can send personalized messages straight to your audience's inboxes—great for lead nurturing and direct interactions.

LinkedIn is rolling out “Sponsored InMail” -- a paid feature that will let marketers query its database of around 476 million users, and send them unsolicited messages via its InMail messaging ...

LinkedIn's outbound messaging offers a direct, personal channel to engage with potential clients, partners and influencers. LinkedIn's sponsored InMail, for instance, flaunts a 57.5% open rate ...

Lead generation forms can be used with “Sponsored InMail” and “Sponsored Content” ad formats. Sponsored Content: This is the ad format with which we’ve had the most B2B retargeting success, shows up ...

Dear Sam: I have a LinkedIn account, and I wonder whether it is effective to send InMail messages to people I am not connected with to further my job search and build an improved network.

LinkedIn found that the shortest InMails performed the best. Messages under 400 characters performed 22% better than the average, with numbers falling off as the message grew longer.

How to send InMail on LinkedIn The method for sending InMail is the same no matter how you use LinkedIn. That's because InMails are the same as regular messages, just sent to people you're not ...

Conclusion LinkedIn Sponsored Articles offer law firms an innovative avenue to heighten visibility, engage directly with their target audience, and streamline lead generation processes.