LinkedIn pages will soon get a new tab labeled “Ads.” In this tab, LinkedIn visitors can view all the Sponsored Content advertising that the company ran on LinkedIn during the past six months.

According to LinkedIn, 75% of businesses who were able to beta test sponsored content carousel ads said they would use them again. Advertisers will be able to measure clicks and impressions by ...

LinkedIn Message Ads are a powerful tool for B2B marketers looking to directly engage with their target audience. This guide will walk you through everything you should know about Message Ads ...

LinkedIn says it’s been testing the format with more than 700 advertisers since October, resulting in engagement times that are nearly three times longer than those for regular Sponsored Content.

LinkedIn Message Ads are a powerful tool for B2B marketers looking to directly engage with their target audience. This guide will walk you through everything you should know about Message Ads ...

LinkedIn recommends the following audience sizes for their ad types: Single Image Ads: 300,000+ members. Text Ads: between 60,000 and 400,000 members. Sponsored Messaging Ads: 100,000 or fewer ...

Rohan Rajiv, product manager of LinkedIn, said: “In B2B marketing, we sometimes forget the importance of storytelling to build a deeper relationship with our audience.

LinkedIn has been steadily adding media content to accompany those native ads. LinkedIn Today includes stories from 1.5 million publishers. The networking site has launched Influencer business blogs.

Text ads are displayed on the side or top of LinkedIn pages and contain a headline, description and optional image. They are a cost-effective option for increasing visibility and driving traffic ...

LinkedIn’s own case data involving Sponsored Posts backs this up. Adobe’s experiment in promoting research updates about digital marketing translated into measurable improvements to customer ...

LinkedIn users can now create Sponsored InMail messages using its campaign manager, the company announced today. The LinkedIn Campaign Manager can be used to track metrics and the performance of ...