Because millions of Americans log into their social media accounts daily — particularly younger generations like millenn ...

Chart: The Economist Companies realise that influencers—or “creators”, as many ... content on social media. Influencers first took off because consumers thought of them as “people they ...

Facebook and YouTube outpace all other social media ... many of their users. For example, 59% of X users get news there, as do a similar share of users on Truth Social (57%), the site owned by former ...