Artha India Ventures has claimed that its micro VC arm Artha Venture Fund-I has generated a 61% internal rate of return (IRR) ...

According to Gartner’s 2024 CMO Spend Survey, the average marketing budget across industries is 7.7% of total company revenue ...

Tracking your conversions enables you to measure your performance precisely and see whether your campaigns are achieving ...

East Yorkshire creative marketing agency Sowden & Sowden has strengthened its fast-growing team with two key appointments, ...

AI also benefits audience segmentation. Instead of generic demographics, AI tools analyze user interactions across platforms ...

Salesforce’s purchase of global data management firm Informatica is hailed as a strategic move to complete its shift from ...

Never again will the Conservative Party ... [make] promises we cannot afford," Shadow Chancellor Mel Stride will vow.

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Yet AI systems such as Anthropic’s Claude 4 are already able to interpret contracts, generate boilerplate codebases, and perform data analysis in seconds. Once businesses realize they can replace a ...

Industry watchers note that ad fatigue has pushed brands to opt for messaging, which is naturally embedded in content, as it ...

EAST LANSING, Mich. (WILX) - J Batt was formally introduced as Michigan State’s next athletic director during a press ...

A former Executive Director of Credit at the Asset Management Corporation of Nigeria (AMCON), Abbas Jega, has told a Lagos ...