"This is someone who'd never engaged with social media, and suddenly on LinkedIn, he's sharing what he's been building for many, many years, which is his work," said Cohen about the academic.

This is what prospects see first when they open your profile (data-backed)," says Alić. "The goal? Communicate your offer." Add a clear call to action statement in your banner. With LinkedIn's ...

Whether you’re looking to boost your career, grow your business, or become a thought leader in your field, we’ve got you covered with tips that work. Want people to notice you on LinkedIn?