Mistake 1: Failing to consider mobile user intent B2B audiences are more available and engaged on mobile, but it’s still essential to assess intent and attention span and incorporate that into UX.

Polish regulator UOKiK has accused the Polish unit of T-Mobile of misleading advertising relating to a free mobile data offer, with the company potentially facing a fine of 10% of annual revenue.

Many marketers believe the most valuable demographic on Facebook are millenials between 20 and 30. After all, they’re the most common users. But a recent Mobile Advertising Trends Report flies ...

Guest That’s a bold claim considering that mobile advertising is booming right now. Billions of dollars are being sunk into the idea that mobile ads will bring in more sales. Hear me out. I’ve ...

The company grew its mobile net revenue 139% year-over-year in 2015 and has seen its monthly mobile ad request volume grow from 5 billion in the third quarter of 2015 to more than 60 billion in ...

The mobile advertising industry has already faced many of these challenges—the loss of mobile ad IDs in a deeply disruptive way with the advent of Apple's ATT (App Tracking Transparency), the rise of ...

Mobile carriers — the ones that own the connectivity and the data — are the gateway to accessing SMS, the internet, casual games and the myriad other ways people use mobile devices. However ...

LinkedIn is the career-oriented social network that prides itself on professional excellence. But the company's original mobile offering was anything but—it left much to be desired.